Selected engagements showing how we discover the real need, diagnose what stands in the way, design the response and deploy it, with the scope set by what the work requires.
The client runs a network of special education schools across several campuses, providing special education instruction, mental health services and behavioral support, with programs that include autism services, ABA therapy and day treatment.
Families choosing a setting for their child face an emotionally complex decision, and school districts need to find the right enrollment partner. The organization needed a digital presence that matched the care of its in-person programs: clear for parents, useful for districts and competitive in search.
The client provides evidence-based curriculum, training courses, membership resources and speaking engagements for educators and caregivers supporting students with autism.
The organization had earned a large national and international audience. The challenge was digital infrastructure that could route teachers, clinicians, school district administrators and parents to the right resources, keep several product lines under one brand, and compete across a broad and crowded search landscape.
VotersPulse is a nonpartisan civic initiative led by Strategy67 co-founder Anis Charania, working with community members to make voting information easier to understand and act on. It began as an infographic and a set of spreadsheets, graphics and invitations, each exploring a different part of the need.
Then the project needed a QR code. Technically a small deliverable, it raised a larger question: where should someone arrive after scanning it, and what should they be able to do there? Answering that moved the work toward a website.
The format follows what we learn about the task. The infographic, spreadsheets and graphics were not detours on the way to the website; they were how the requirement was discovered.
